Dabur launches ‘Immune India’ campaign showcasing its Chyawanprash brand

Dabur Research Foundation has made an opportune response to the Swine flu alarm that is ringing all over the globe. The ‘Dabur Chyawanprash Immune India awareness drive to fight Flu & Viruses’ organized by the foundation at Lucknow today highlighted the role played by Dabur Chyawanprash in boosting the body’s immunity level.

Eminent Ayurvedic doctors like Dr. JK Ojha and and Dr. CK Katiyar, who presided over the campaign launch, exhorted the nation on the benefits of Chyawanprash and the need to rely on Ayurvedic medication. The campaign will soon be undertaken at other parts of the country as well.

Dr. Kathiyar opined that Ayurveda do have the potential to heal many ailments which are termed incurable by Allopathic doctors. Chyawanprash contains all the required herbal ingredients that help the body in fighting the various viral infections by enhancing the power of its internal defence system.

The herbs, Amla and Giloy, which are the major ingredients of this power booster, serve as effective anti-infection agents and ensure general health restoration.

The daily intake of Chyawanprash and such other Ayurvedic preparations are found to be effective in protecting the body from various seasonal illnesses. Studies indicate that it works wonders on people with respiratory disorders such as allergic cough. The doctors also added that Chyawanprash not only strengthens the different bodily activities but also performs the role of an efficient antioxidant and memory enhancer.

The comprehensive preventive cure of Chyawanprash gains special mention as it has been serving generations at a time when modern medicine finds itself groping in darkness at the outbreak of each new epidemic.